About us
Birth of White Deer Innovation
The white deer holds deep spiritual and symbolic meaning across various cultures and belief systems. It is often seen as a sign of purity, divine intervention, and spiritual guidance. In many traditions, the appearance of a white deer is considered a powerful omen, signaling a rare spiritual opportunity or a moment of clarity. Its white color is associated with a clear, untainted soul, reminding individuals to return to their inner truth unclouded by ego or fear.
White Deer Innovation was founded in honor of Princess White Deer, a visionary who once advised President Roosevelt and blessed the sacred grounds of Lake Mohawk, New Jersey. In late 2020, amidst the uncertainty of the pandemic, founder Kevin Kuo and his family were returning to New Jersey from Philadelphia, contemplating whether to remain in the U.S. or return to Canada. Deeply connected to the beauty and spirit of Lake Mohawk, they considered one last bold venture: to start a company rooted in purpose and innovation.
When Kevin shared his desire to name the new company “White Deer,” a remarkable moment occurred—a large doe leapt from the forest and collided with their car along Route 29 near Washington Crossing. Rather than a setback, the family took it as a powerful sign. That moment became the spark that brought White Deer Innovation to life.
Our Mission
Our mission is to innovate with intention. Through product breakthroughs, digital strategies that connect, and wellness practices that restore balance, White Deer Innovation delivers solutions that make an impact today. We exist to help businesses scale, brands resonate, and people thrive in the present moment.
Our Values
At White Deer Innovation, our values guide everything we do. We believe in purposeful innovation rooted in human needs and built to create real transformation. Collaboration, integrity, and transparency shape our partnerships, while excellence drives every solution we deliver. Above all, we remain human-centered—placing people at the heart of every product, campaign, and wellness experience. For us, balance and well-being are essential, because true innovation thrives where clarity and creativity meet.
Behind White Deer Innovation
Kevin Kuo
Founder & Chief Innovation Officer
Kevin Kuo is more than an engineer—he’s a visionary innovator and a passionate advocate for holistic well-being. Since 1998, Kevin has led a dynamic career at the intersection of product innovation and business strategy, helping startups scale to over $300 million in revenue and helping Fortune 100 companies toward breakthrough innovations.
Kevin’s track record speaks for itself. He has personally developed and launched multiple products that reached Amazon’s Top 10 rankings, demonstrating his keen ability to anticipate market needs and deliver solutions that captivate consumers worldwide. With deep expertise across the entire product lifecycle—from concept to commercialization—Kevin is a trusted leader in transforming bold ideas into market-dominating products.
In addition to his innovation leadership, Kevin is a devoted teacher of Qigong and meditation, sharing practices that help individuals find balance, clarity, and inner strength. As the founder of White Deer Innovation, Kevin brings together global insight, technical mastery, and a commitment to purposeful innovation—bridging the worlds of business excellence and holistic living.
Raj Trivedi
Chief Marketing Officer
Raj Trivedi is a dynamic force in digital marketing and a growing entrepreneur in the health and wellness sector of the fitness industry. As our Chief Marketing Officer, Raj brings a decade of invaluable experience from his time at Today’s Business, where he was instrumental in scaling the digital marketing startup into an award-winning, multi-million-dollar agency.
His expertise spans a broad spectrum of industries, having partnered with numerous Fortune 500 clients including Hewlett Packard, Benjamin Moore, Barnabas Healthcare Systems, Cleveland Cavaliers, Illinois Bone and Joint, Bodybuilding.com, Cellucor, and National Retail Systems. Raj’s strategic acumen is further highlighted by his track record of successfully managing over $5 million in digital ad spend across diverse platforms such as Facebook, Instagram, YouTube, and Google.
Raj earned his MBA from Caldwell University, further strengthening his foundation in business strategy and leadership. Beyond his impressive marketing credentials, Raj is also a dedicated practitioner and teacher of Yoga, Meditation, and Breathwork, embodying the holistic approach that White Deer Innovation champions. He knows how to craft compelling narratives and execute campaigns that deliver tangible results.
Brian Noon
Chief Wellness Officer
Brian Noon is a seasoned wellness leader, therapist, and guide who brings profound insight into the human experience. As Chief Wellness Officer at White Deer Innovation, he blends over a decade of professional expertise in clinical mental health with a grounded, nature-based approach to holistic living. His career spans university-level research, private clinical practice, and trauma-informed work with organizations supporting children, families, and communities.
Holding a Master’s Degree in Clinical Mental Health Counselling and previously holding a license as a Clinical Professional Counsellor (LCPC), Brian has worked across diverse settings, designing and leading programs that foster resilience, healing, and transformation for individuals and organizations alike.
Beyond his professional practice, Brian embodies the balance he teaches. He finds restoration in nature, walking barefoot on the earth, working with soil, and spending time outdoors, which fuels the clarity and presence he brings to his work. With his unique blend of clinical knowledge, holistic awareness, and deep integrity, Brian is the heartbeat of White Deer’s wellness vision and a vital bridge between science, spirit, and everyday well-being.
Innovation isn’t just invention-it’s transformation.
At White Deer Innovation, we turn ideas into impact across three powerful domains: Products, Digital Marketing, and Wellness. Whether you’re launching the next big thing, amplifying your brand, or seeking inner clarity to fuel peak performance—we’re your strategic partner for bold breakthroughs.